Pharmaceutical Advertising 2015

Paulo Pinheiro, Life Sciences practice partner and Francisca Paulouro, of counsel of the same area, write an article for the International Comparative Guide to Pharmaceutical Advertising 2015.

In the article, which is written in a Q&A format, the authors develop the subject of Portugal's legal regime in pharmaceutical advertising. Within the chapter they write about advertisements addressed to healthcare professionals and general public, financial incentives, among other topics.