Ethics & Artifical Inteligence


Ethics & Artifical Inteligence

The use of Artificial Intelligence (AI) technologies is much more than just a growing trend. It is a differentiation element and a competitive advantage for organizations. At the same time, the risks to the protection of citizens' fundamental rights are enormous and AI needs to be regulated by strict regulations – if the European Commission's proposal is passed, we will even witness the birth of a new European regulator – the European Artificial Intelligence Board.

While we await the emergence of a strict European legislative framework on the subject, AI’s scattered regulations that vary according to the sector clearly pose major challenges and risks to undertakings trying to develop and implement AI technologies in accordance with the law. Undertakings wishing to be governed by ESG criteria must establish appropriate governance and risk management practices.

VdA is fully aware of these challenges and that is why we have developed a range of legal products and services that enable organizations properly to identify the obligations that apply to them, the risks associated with possible approaches, as well as to ensure that their solutions are congruous with the changes expected in both European and national law.

VdA's team provides holistic, full-service, business-oriented legal advice, and provides support to undertakings wishing to engage AI solutions from third parties, ensuring that they are in a position to comply with their legal obligations and that the solutions are in tune with the goals in question.


  • Continued assistance in the development of new AI solutions pursuant to compliance by design
  • Assistance in new AI based solutions’ market entry, including in the relationship with regulatory entities, certification and compliance assessment
  • Legal support in importing AI solutions to the national and European markets
  • Drafting and negotiation of relevant contractual types, including software and software-as-a-service licensing
  • Overall assessment of technological solutions in terms of compliance with the rules applicable to AI
  • Advice in connection with the definition and implementation of data/big data governance structures, including for business groups
  • Assistance in the definition of third-party engagement and management risk assessment processes and providing support in the implementation of risk management systems associated with AI solutions 
  • Assessment of AI solutions, based on trustworthy AI methods, including assessment of compliance with the applicable rules in terms of non-discrimination and abidance by fundamental rights
  • Assessment of liability allocation and liability risk in case of malfunction of an AI-based solution
  • Support in assessing the need for and implementing human supervision systems
  • Advice on providing information and meeting AI-related disclosure obligations to customers, consumers and data subjects
  • Assistance in drafting Codes of Ethics and Codes of Conduct for the use of AI
  • Implementation of AI related training and on the job training programs
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