Magda Cocco is the author of the article “Between Magic and the Law: The Responsible Use of Chatbots, Agents and AI in Personal and Business Life”, published in the book Vozes pela IA generativa, bots, agentes e robôs.

Against the backdrop of the growing use of artificial intelligence, chatbots and AI agents, Magda Cocco examines what lies behind these tools, from the models and data they rely on to the human decisions involved in their development and operation.

The article addresses issues such as data quality, the risks of discrimination, explainability, accountability, privacy and human oversight, framing these challenges within the context of European AI regulation.

As Magda Cocco highlights:

“But it is worth looking at it differently: as an invitation to use technology more responsibly and transparently, strengthening the trust of clients, investors and regulators and creating, for companies themselves, a more robust and predictable framework for innovation.”

In her concluding reflections, Magda Cocco advocates an approach to technological innovation based on clear rules, identifiable responsibilities and oversight mechanisms, reconciling the potential of these tools with the protection of individual and collective interests.