The October session of Innov.Club focused on the challenges faced by the fashion industry, a sector valued at $2.5 trillion, which has seen significant growth but also bears a high environmental cost.
The session featured Maxine Bédat, author of the book "Unraveled", recognised by the Financial Times as Book of the Year. Maxine unveiled the multiple stages of the clothing production process, drawing parallels with challenges faced by other industries and sharing her vision for the future of fashion.
The event was held at the Sporting Clube de Portugal Stadium and had a contribution from André Bernardo, chief Strategy and Operations Officer of the club, who presented a successful case study related to the launch of new products and innovation in the fan shopping experience at the official store.
- Learn more about this project here.
