Francisca Paulouro and Ana Isabel Lopes are the authors of the chapter dedicated to Portugal in the publication ‘Pharmaceutical Adversiting Guide’, part of the Country Comparative Guides 2024 segment of the Legal 500.
In this chapter, the VdA lawyers address the main regulatory issues that impact pharmaceutical advertising in Portugal. Among the topics analysed are self-regulation, press releases, offers, samples, subsidies or donations, as well as anti-bribery rules, the role of regulatory authorities and the courts. In addition, the authors offer a specialised view of the main challenges and trends in the sector.
- This chapter is available here.
