Francisca Paulouro, Pedro Fontes and Ana Isabel Lopes are the authors of the Portugal chapters in the 'Pharmaceutical Advertising 2026' guide, published by Chambers and Partners.

This publication provides up-to-date legal commentary on regulatory frameworks, advertising to the general public and healthcare professionals, transparency, inducement/anti-bribery, enforcement and advertising of veterinary medicines.

Francisca Paulouro and Ana Isabel Lopes authored the 'Law and Practice' chapter, in which they analyse the legal framework governing the advertising of medicines, including restrictions on promotion, the requirements and content of communications, as well as aspects relating to transparency, compliance and enforcement.

The 'Trends and Developments' chapter, authored by Francisca Paulouro and Pedro Fontes, examines the evolution of the sector, focusing on the challenges posed by digitalisation, recent developments in online advertising regulation, and the future outlook of the regulatory framework.