Tiago Bessa (Managing Associate) is interviewed by APAJO – Portuguese Association for Online Gambling and Beting, on the talks with us about pros & cons of individual pricing in the digital era.

Individual pricing is leveraged by data collection and analysis, resulting in predictive modelling and profiling. The most common data which are collected are data related with how the consumer accessed a service (mobile, desktop, tablet, etc…), consumer’s location (where is the consumer accessing from), track record (which products has the consumer previously bought) and behaviours (time and date of previous shopping, time spent on a certain product’s page, etc…). The goal is to determine patterns and to use those patterns to sell the products at the maximum price which the consumer is willing to pay.

Read the interview here.