Catarina Matias Mascarenhas (Managing Associate), Catarina Seidenader de Almeida (Associate) and Iakovina Kindylidi (International Adviser) write na article for the international guide Advertising & Marketing 2020 published by Chambers and Partners.

"In Portugal, advertising practices are not governed solely by any one comprehensive law.
Nonetheless, the primary law applicable to advertising, irrespective of the sector and channels of communication in question, is the Advertising Code (Decree-Law 330/90, as amended), while the Law on Unfair Commercial Practices (Decree-Law 57/2008, as amended) aims to protect consumers, competitors and other market stakeholders from unfair commercial practices, including from misleading and false advertising."

Read the chapter here.