João Vieira de Almeida is the guest of the second episode of the ÍMAN podcast – Management with Impact, an initiative by the communications agency Lift that gives a platform to leaders who, through their vision and work, contribute to a more ethical, sustainable, and innovative future.

In this episode, the Senior Partner of VdA reflects on leadership, the transformation of the legal sector, and the role of law firms in promoting responsible business practices. Reflecting on his career, João Vieira de Almeida states that his role over the years “has been to connect people, convince them to trust one another, and ensure everyone is rowing in the same direction. In the end, we all rowed together.”

Throughout the discussion, various topics are explored, ranging from the origins of VdA and its sustainability and ESG business practices, to the importance of female leadership, innovation projects, the growing impact of Artificial Intelligence, leadership dynamics within VdA, and even advice for future generations.

Within this context, João Vieira de Almeida emphasises the centrality of people in any professional setting: “The most important thing in life is people. After all these years of working, I’ve come to the conclusion that everything is about people. The better we understand people, the more effective and effortless the relationships we build with them become, the better they feel about us and understand us. It’s all about people – those we serve, those we work with, and those we face across the table. People are the beginning and the end of everything.”

  • This episode is available here.